Learning Cubase LO3

For the jingle on the talk and music radio programme, we have to create a jingle, and we will be using Cubase which is a music production software.

This is the main layout of the song you would be creating in cubase where all of the music samples are placed together. Right now there is a drum loop as default.

This is what the timeline looks like when more music tracks are added. The notes of each song are represented as square dots where the pitch is determined on their vertical placement, and the timing is determined by their horizontal placement.

When you double click on one of the music tracks, you are brought to this, This is where you can specifically place the notes for their timing and pitch. This is represented by a keyboard which is because you would preferably use this with a midi keyboard to have more control in the music in how it sounds like.

Here the Loop Browser is about to be selected.

The loop browser contains many pre-made loops of music to place onto the timeline, which can be used to prevent additional work where unnecessary, to use to modify when placed down, to  use for those that cannot create good music, and to learn from the loops in how they are timed and pitched.

For my test song, I wanted to use the "Back to the 80s" loop and here is me selecting it.

This is the Channel settings section where you can modify what tracks sound like, with this green shape that can be used for the manipulations. Here is what I had set it to.

This is the final timeline of my test track in Cubase, with many different tracks with loops I created and didn't create, alongside modifications made in the Channel settings section of the software.

This fulfils LO3

LO2 Launch Date

We will be launching The Glorious Space Chefs on the 11th of June as it will be a Thursday, getting people used to the schedule, then we can start planning for the next episode on the following Monday. This is because we want the show listened to people on their way to work before the holidays so they can get used to the show now without trying to attract people at a time where radio wouldn't be as regularly used.

LO2 - Task 3: Planning the Radio Show/Podcast

Title

The Glorious Space Chefs

Intended radio station /broadcaster

The intended radio station/broadcaster is Sheffield Radio Live!

Target audience

The radio show is targeted at 16 to 35 year olds, as there will be electronic music which appeals to the younger age range, and music from the science fiction movies, TV shows and video games which can range up to the age of 35. The cooking aspect of the show will appeal to adults because they are much more likely to want to learn to cook more adventurous food using the space chefs' recipes. The audience will be part of the DC1C2 demographic because they are listening to community radio and want to find out how to cook new and interesting recipes.

Content plan

At the beginning of the show we will have a jingle which will familiarise the listeners with who the Glorious Space Chefs are, what the show is about, if there's any special guests, they will be mentioned as well.  We will then have an introduction to the show which reminds frequent listeners and informs new ones what happened on the previous show. After that there will be a structure to the show which will allow listeners to become familiar with the shows content but stay entertained. The content and will be in five minute intervals and advertisements will be in 1 minute intervals in order to keep the listeners interested in the show.

Production

Pre-production
We are going to collect audio effects which can be used when editing the radio show. We will also be researching what we are allowed to say on the radio in order to ensure that we do not offend the audience.

Production
We will be recording the audio which will be part of the radio show, it will include the hosts who are talking to each other and help the audience to understand that the show is Sci-Fi and will entertain audiences who will enjoy listening to show's content which is about "glorious space chefs."

Post-Production
During post-production we will be editing the audio which our hosts have produced for the show. We will be creating a jingle and adverts which will make the show recognisable and allow pauses in the show in order to make it more exiting.

Running order

7:00     Jingle

7:00     Introduction to the show

7:05     Content

7:10     Advertisement

7:11     Content

7:16     Advertisement

7:17     Content

7:22     Advertisement

7:23     Content

7:28     Advertisement

7:29     Content

7:34     Advertisement

7:35     Content
7:40     Advertisement

7:41     Content
7:46     Advertisement

7:47     Content
7:52     Advertisement
7:57     Conclusion to the show and how to learn about the next recipe
8:00     Jingle

Script

(Advertisement)

[SONG PLAYING: https://audionetwork.lgfl.org.uk/production-music/like-mother-used-to-make_53031.aspx]

AD NARRATOR

Poundbakery produce quality products at fantastic prices. From freshly made sandwiches through to hot pastries that will liven up your lunch! We believe everything we make is the tastiest in town. If your tastebuds don't agree, we'll swap it for another product for free. Poundbakery, come on down to it at the Sheffield Moor.

(Jingle)

GLORIOUS SPACE CHEFS! SUPER DUPER SPACE TUNES. ALSO COOKIN' TOO! ONLY ON SHEFIELD LIVE, YEAH! 

ANDREW

Welcome to The Glorious Space Chefs, the finest show in cooking and spacey sounding music.



JOE
An unfilled niche!

ANDREW
I'm Andrew

JAMES
I'm James

JOE
And I'm Joe

ANDREW

Let's kick this off with a classic space song, one of the most memorable. Why from John Williams himself, the Star Wars theme from A New Hope.

JAMES

A bit generic. so your idea of spacey music instantly goes to Star Wars right guys, right?

JOE
Yeah let's just have superhero radio and then play the Superman theme all the time on a loop

ANDREW
Whatever, whatever let's just play the song.

(Star Wars theme plays)

JAMES
Alright so now we have the type of people who'd listen to the Star Wars theme in the car, let's get onto our recipe

JOE
 Today we will be demonstrating a delicious pork casserole with apples, walnuts and celery.

ANDREW
Of course. Introducing special guest, Ken, to read out the ingredients!

JAMES
(Mutters) I hate that Ken.

KEN
(Background music in recipe)
 For this dish you will need two tablespoons of sunflower oil, 500 grams of pork fillet, cut into cubes and trimmed of fat. 900 millilitres of boiling chicken stock, 100 grams of broken walnuts, 300 grams of long grain rice, one onion roughly chopped, 8 celery sticks cut across into 5 centimeter lengths with leaves reserved and chopped, 450 millilitres of apple juice or cider, one bay leaf, 3 crisp dessert apples and salt and pepper.

JOE
If you missed out on any of these ingredients, have no fear as at thegloriousspacechefs.blogspot.co.uk, we will post the list of ingredients needed. Again that's thegloriousspacechefs.blogspot.co.uk.

ANDREW
And if you forget any ingredients then you'll be in a muddle (boing sound effect)

JAMES
Now that the ingredients are stated, while you get them together, we have a very classic space related David Bowie song to play.

ANDREW
That's right, up next, David Bowie: Starman.

JOE
Not Space Oddity?

ANDREW
At this point it's lost its touch, Joe. It's lost its touch.

KEN
Can I go now?

(David Bowie: Starman plays)

ANDREW
Starman's pretty underrated.

JAMES
It's not really, it's David Bowie, everybody loves him.

JOE
I prefer Space Oddity

ANDREW
Joe just proved the point I was going to make, Space Oddity and Life on Mars overshadow it

JOE
Speaking of overshadowing, now time for the method.

ANDREW
 How does that make sense?

JOE
I don't know, but you know what makes less sense? A random ad!

JAMES
(Audible sigh) 

(Advertisement)

AD NARRATOR
Hungry? (Ding sound effect) Thirsty? (Ding sound effect) Too lazy to cook? (Ding sound effect) Too lazy to travel? (Ding sound effect) Well I hear your cries, as Prime Pizza can sort that out. With plenty of different meals and pizzas and delicious beverages, call us at the Prime Pizza at 0114 333445673, it's also on JustEat.co.uk, and if you want to travel then it's at Firvale, just the corner from the Northern General Hospital.

(Advertisement end)

JAMES
Okay now for the method.

ANDREW
Pre heat the oven to 160 degrees Celsius or Gas Mark 3.

JAMES
Then heat the oil in a flameproof casserole.

JOE
After that, add the pork and fry until it's browned on all sides.

ANDREW
You're going to want to stir frequently, for about 5 minutes. Until then we're going a little bit Daft, with Daft Punk: Digital Love.

(Daft Punk Digital Love plays)

JAMES
That was Daft Punk Digital Love. From the 2001 Discovery album.

JOE
So now you're going to want to add the celery and onions and fry for about 10 minutes.

ANDREW
Or, until softened!

JAMES
Now while that fries, it's time for a good Aerosmith song. I don't wanna miss a thing.

ANDREW
Oh no that one.

(Aerosmith I don't wanna miss a thing plays)

ANDREW
And if you don't wanna miss a thing either, at thegloriousspacechefs.blogspot.com, as soon as we say the steps of our method, we'll put them there too.

JOE
Now the pork, celery and onions should still be frying, so how about we give our show, a touch.

ANDREW
A touch?

JOE
Not just a touch.

ANDREW
You mean... the touch?

JOE
The touch..... by Stan Bush.

JAMES
Best known from the animated Transformers movie in the 1980s.

(Stan Bush the Touch plays)

ANDREW
That was Stan Bush the Touch. A beautiful song. Anyway the pork, celery and onion should be fine now, so it's time to add the apple juice or cider if you prefer, and the bay leaf.

JAMES
Season with some good old salt and pepper to taste.

ANDREW
If only Stan Bush made a song called The Taste.

JOE
It'd make transformers seem less epic though.

ANDREW
That's true.

Legal and Ethical

The show will only be able to play material which is either uncopyrighted or that we have gained permission to use. We will contact the owner of the copyrighted music in order to gain their permission to play the song on our radio show, though the radio station has a PRS license so this will never be an issue. We would need to ensure that, since we are on the radio, the presenters do not say anything which could be considered offensive. We will make sure that nothing offensive is on the radio show, in order to ensure that we followed the guidelines of Ofcom and that nobody will find the radio show offensive. The show will be broadcast at 9AM which means younger people, such as children, will be listening to the radio show which means that we will need to control the language used on the show so that they aren't offended. When producing the radio show we need to make sure that we follow the rules of Ofcom, so that we do not offend anyone when talking on the radio show. We must make sure that we do not use any "offensive language" on our radio show because it is available to younger audiences. We will also need to make sure that we have paid for a PRS license to make sure that we are allowed to play music on the radio show. We will have to make sure that we have permission to use all of he material that we use as part of the content of our radio show as required by section 319(4) of the act 3 because content is part of the ownership of a particular person or company that created it.

Intended radio station/broadcaster

Our intended radio station is Sheffield Live! They are a community radio station which caters to the undeserved listeners of Sheffield. Due to the variety of unique shows which Sheffield Live! broadcast, 'The Glorious Space Chefs' would fit into their schedule of radio programmes.

Proposed scheduling time

The show is scheduled to be broadcast on thursdays at 9AM. The show will be hammocked between 'Sheffield Uprising' and 'Africa Beat' because it will allow people to listen to the show when they are on their way to work and then attempt to follow the recipe when they get home. The show is early in the morning and will be uploaded as a podcast available for download at any time.​

The Production
We have followed production processes in order to make sure that the radio show would be usable and that it that we created it to a high technical standard. We used the sound booth in order to raise the quality of the recordings and make sure that there wasn't much of an echo when the presenters were talking. In terms of legal and ethical we have made sure that we haven't sued any offensive material and that we have permission for any music we use. We have made the radio show entertaining by making sure that we have a jingle and interesting background music, as well as editing the audio to make it sound more professional and remove the hiss from the audio.

This fulfils LO2

LO2 Production Schedule

This is the production schedule of our talk and music radio programme

LO1 Task 2 - Keynote Club

Running order
An average Keynote Club episode begins with advertisements. In the case of the episode I'm listening to, the 6th of March's edition, it is about Sheffield Live as they explain what Sheffield Live is about, and that they take donations. In this episode it lasts 1 minute and 20 seconds, but sometimes this takes two minutes and in rare cases up to around 5 minutes.  The purpose of advertising is so Sheffield Live can have enough money to fun its programming like Keynote Club as advertisers pay for these. Then the theme song of Keynote Club plays and Bob Hall introduces the show, what it's about and what is does, this section lasts 1 minute and 5 seconds. The purpose of this is so the audience knows just what they're getting into in case this is their first episode of Keynote Club they are listening to. Then Bob Hall talks about things like the Weather or some news in a jokey fashion as this makes Bob Hall a friendly host to the show so the viewers can relate more to him. In this episode it lasts 25 seconds. Also a fun little thing he did was transition it into the song. Then for the rest of the hour long show, Bob Hall says what the song he is going to play, plays the song, followed by him explaining some information about the song or composer, then the next song. This keeps the show familiar to the audience, and if people tune in later than when Keynote Club begins, they can still keep track of the show easily.

DJs/presenters
The presenter in Keynote Club is Bob Hall, who has a calm but friendly mode of address that is enthusiastic but overdone, and he is generally formal about the show too, but not too strict.

Content
Keynote Club contains rhythm and blues music from all decades, ranging from songs like Frankie from Mississippi John Hurt (a song from 1928) to Horace Parlan The book's beat (a song from 1961). When rhythm and blues music is not playing however, then you're hearing Bob Hall who is either talking about what the songs are, or is explaining some things to the audience about the songs that they may not know about. This connotes Bob Hall is someone that you can trust when it comes to the Rhythm and Blues genre of music. He doesn't do things like interviews, News or phone-ins though, as this is a radio show that's simply about a guy and his music collection.

Target Audience
Rhythm and Blues is a niche genre, and has been in the niche for a pretty good amount of time... like decades. So even though there are a lot of younger people interested in Rhythm and Blues music, since it has been very niche for all these years, as far as age goes I'd say Keynote Club appeals from ages 50 to around 70 or so. The genre was more in the mainstream in the youth of those ages and the songs Bob Hall plays are from the past more than the present, adding in a nostalgia value to the show.   When it comes to gender, I would say Keynote Club goes for around 60% males, 40% females. This is because the music Bob Hall plays are mostly by male composers who deal with mainly male issues. Interests of the target audience may include calmer things because of the age group. So reading, watching TV may fit, and radio will definitely fit, but also they may play music or be reminiscing about the past, since this is a very nostalgia-driven show. As far as the Uses and Gratifications Theory goes (Dennis McQuail, 1972), Keynote Club appeals to those who want to build personal relationships as music is a very social thing, allowing for it to fit there with ease, alongside the fact Bob Hall is friendly to the audience, and escapism as music can be used to sort of escape from reality in a way.

Moodboard
Here is the mood board for Keynote Club

Job Roles LO2/3/4

For our talk ad music radio show, we all had roles assigned to us during production

Joe Taylor

Assisted in writing the Script

Created the running order

Researched legal/ethical issues

Helped Plan the radio show

Presented on the show

James Hartshorn

Assisted in writing the Script

Created the jingle

Helped plan the radio show

Collected audio effects

Presented on the show

Andrew Quinn
In charge of writing the Script

Helped plan the radio show

Edited the radio show

Set up equipment

Presented on the show

LO1: Task 1: Sheffield Live!

Programme types. 
 Sheffield Live are a community radio station in Sheffield, who appeal towards a more niche, underserved audience than more mainstream radio stations. This is because they produce shows you wouldn't normally get on the more popular stations like Hallam FM. Hallam FM appeals to a broader demographic than Sheffield Live but cannot please everyone, which is why Sheffield Live! goes for the niche audience. Their ethos is that they produce for the good of the public, for community benefit, and for social gain, while being regulated by OFCOM. They don't produce for profit rather the money they make goes straight back into their programmes, and if they end up profiting then they will be revoked. Sheffield Live produce programmes such as Keynote Club where presenter Bob Hall  plays and discusses Blues and Rhythm 'n' blues from his personal collection; Africabeat where Andy Healey presents the best in African music all around the continent and the time of release for two hours each week; Des Parades which is a topical show about the Asian community where M Shafaqat presentsguides you through; Gamers Rule Radio where a group of presenters discuss video games; and  Downright Nostalgia where the duo of Trev and Lynn Clarke discuss and play music from the 1930s to the 1940s. So as you can see they make much more specific and niche programmes than the bigger conglomerate Bauer Media's Hallam FM.

Genres.
Sheffield Live produce shows of many different genres because they go for the underserved audience in Sheffield. Genres such as food and drink as there may not be a live programme for such a topic on other Radio stations,  Jazz and Blues stations which is a very niche genre of music in this current day once again serving the underserved, and politics for those interested in the future of cities and countries and their laws.

Audience Profile/s
Sheffield Live aim for residents in Sheffield's Central, Nether Edge, Broomhill, Crookes, Walkley, Burngreave, Manor, Arbourthorne, Gleadless and Darnall. This is because certain places contain certain people that fit for Sheffield Live's programming, like Burngreave containing a lot of ethnic people meaning a show like Des Pardes can be successful, and how Nether Edge contains a lot of students and young people and therefore Gamers Rule can be successful. I will do an audience profile for Green, Friendly and Different. Norville P Smann is a 33 year old peaceful male in Sheffield who likes to take care of his garden,  take in the nature around him, and listen to the beautiful songs about peace and love from around the the world. Norville is a man of the world, mother nature is his friend. ABC1 are social grade definitions by the national readership survery, also known as the NRS. And the grades go as:  A, Upper middle class, B, middle class, C1, lower middle class, C2, skilled working class, D, working class, and E, those at the lowest level of subsistence - not even given a title. When this applies to Sheffield Live! probably few listeners are in A because of Sheffield Live being a station with shows to fill niches and subcultures that generally won't be for a lot the upper middle class, it will appeal more to B than A but still not fully, because of the niches it fills, and for the most part, C1, C2 and D since those are what have the subcultures and niches and views on things.

Moodboard

This moodboard is what I would imagine the audience for Green, Friendly and different would be suited to. It contains a lot of nature therefore the tree and the grassy background, people into this theme would enjoy more peaceful music and therefore an acoustic guitar is in place as that would make the kind of relaxing music they may enjoy. Animal cruelty wouldn't be what they would enjoy so therefore the sign of "Stop animal abuse" is there for this viewpoint, alongside almond milk for those who may be Vegan or enjoy healthier, natural Earth food. A peace sign is also there for peace, alongside a hand shake to show friendship for our fellow man.








Production Process 
Typical of production processes, radio production goes from pre-production, to production and then post production. During pre production the shows will have a treatment written, a script written, research would be done on other radio shows to make sure the show they're making is original,  research on the topic they're talking about so they don't ramble on about unrelated things; a team meeting to organise the schedule and production content, organise the PRS license and make sure they are aware of the ethical guidelines. During production, if there's presenters, the presenters will talk, but there may also be sound effects mixed in, faders during production, vox pops added in which are recordings of other people and these can be used if the show is live or not, and also pre recorded audio like adverts which a software like Qbase or Audition would have helped edit. During post production there is just the editing like cutting things out that may have been inappropriate, mixing audio levels that may have been inconsistent, and also mixing in extra sound effects. 

Market Share
Sheffield Live aren't the only radio station in Sheffield, so they also need to compete with Hallam FM and BBC Radio Sheffield. Hallam FM tends to focus on the mainstream sort of people who aren't really into niche things, while Sheffield Live goes for the underserved audience, meaning Live can easily have things like a Gaming show or a Jazz show without losing a lot of listeners' interest because they would expect variety. Sheffield Live has a TSA of around 32,000 people that often listen to Sheffield Live's content.