LO1: Task 1: Sheffield Live!

Programme types. 
 Sheffield Live are a community radio station in Sheffield, who appeal towards a more niche, underserved audience than more mainstream radio stations. This is because they produce shows you wouldn't normally get on the more popular stations like Hallam FM. Hallam FM appeals to a broader demographic than Sheffield Live but cannot please everyone, which is why Sheffield Live! goes for the niche audience. Their ethos is that they produce for the good of the public, for community benefit, and for social gain, while being regulated by OFCOM. They don't produce for profit rather the money they make goes straight back into their programmes, and if they end up profiting then they will be revoked. Sheffield Live produce programmes such as Keynote Club where presenter Bob Hall  plays and discusses Blues and Rhythm 'n' blues from his personal collection; Africabeat where Andy Healey presents the best in African music all around the continent and the time of release for two hours each week; Des Parades which is a topical show about the Asian community where M Shafaqat presentsguides you through; Gamers Rule Radio where a group of presenters discuss video games; and  Downright Nostalgia where the duo of Trev and Lynn Clarke discuss and play music from the 1930s to the 1940s. So as you can see they make much more specific and niche programmes than the bigger conglomerate Bauer Media's Hallam FM.

Genres.
Sheffield Live produce shows of many different genres because they go for the underserved audience in Sheffield. Genres such as food and drink as there may not be a live programme for such a topic on other Radio stations,  Jazz and Blues stations which is a very niche genre of music in this current day once again serving the underserved, and politics for those interested in the future of cities and countries and their laws.

Audience Profile/s
Sheffield Live aim for residents in Sheffield's Central, Nether Edge, Broomhill, Crookes, Walkley, Burngreave, Manor, Arbourthorne, Gleadless and Darnall. This is because certain places contain certain people that fit for Sheffield Live's programming, like Burngreave containing a lot of ethnic people meaning a show like Des Pardes can be successful, and how Nether Edge contains a lot of students and young people and therefore Gamers Rule can be successful. I will do an audience profile for Green, Friendly and Different. Norville P Smann is a 33 year old peaceful male in Sheffield who likes to take care of his garden,  take in the nature around him, and listen to the beautiful songs about peace and love from around the the world. Norville is a man of the world, mother nature is his friend. ABC1 are social grade definitions by the national readership survery, also known as the NRS. And the grades go as:  A, Upper middle class, B, middle class, C1, lower middle class, C2, skilled working class, D, working class, and E, those at the lowest level of subsistence - not even given a title. When this applies to Sheffield Live! probably few listeners are in A because of Sheffield Live being a station with shows to fill niches and subcultures that generally won't be for a lot the upper middle class, it will appeal more to B than A but still not fully, because of the niches it fills, and for the most part, C1, C2 and D since those are what have the subcultures and niches and views on things.

Moodboard

This moodboard is what I would imagine the audience for Green, Friendly and different would be suited to. It contains a lot of nature therefore the tree and the grassy background, people into this theme would enjoy more peaceful music and therefore an acoustic guitar is in place as that would make the kind of relaxing music they may enjoy. Animal cruelty wouldn't be what they would enjoy so therefore the sign of "Stop animal abuse" is there for this viewpoint, alongside almond milk for those who may be Vegan or enjoy healthier, natural Earth food. A peace sign is also there for peace, alongside a hand shake to show friendship for our fellow man.








Production Process 
Typical of production processes, radio production goes from pre-production, to production and then post production. During pre production the shows will have a treatment written, a script written, research would be done on other radio shows to make sure the show they're making is original,  research on the topic they're talking about so they don't ramble on about unrelated things; a team meeting to organise the schedule and production content, organise the PRS license and make sure they are aware of the ethical guidelines. During production, if there's presenters, the presenters will talk, but there may also be sound effects mixed in, faders during production, vox pops added in which are recordings of other people and these can be used if the show is live or not, and also pre recorded audio like adverts which a software like Qbase or Audition would have helped edit. During post production there is just the editing like cutting things out that may have been inappropriate, mixing audio levels that may have been inconsistent, and also mixing in extra sound effects. 

Market Share
Sheffield Live aren't the only radio station in Sheffield, so they also need to compete with Hallam FM and BBC Radio Sheffield. Hallam FM tends to focus on the mainstream sort of people who aren't really into niche things, while Sheffield Live goes for the underserved audience, meaning Live can easily have things like a Gaming show or a Jazz show without losing a lot of listeners' interest because they would expect variety. Sheffield Live has a TSA of around 32,000 people that often listen to Sheffield Live's content.